Top 5 Beauty Retail Apps on iOS in South Africa Q4 2024

In the fourth quarter of 2024, the iOS platform in South Africa witnessed notable trends in the beauty retail app sector. Here, we delve into the performance of the top five apps based on data from Sensor Tower.

Standard Skin & Beauty showed a fluctuating trend in weekly downloads, peaking at around 647 in late November. Despite these variations, revenue remained at zero throughout the quarter.

Shop Beauty on TApp experienced a significant spike in downloads, hitting 961 during the last week of November. The subsequent weeks saw a decline, with numbers settling around 108 by the end of December.

Think Dirty – Shop Clean maintained a steady increase in both revenue and downloads. Weekly revenue reached $120 in the last week of December, while downloads climbed to 254 by the same time. The app’s active user base also saw a consistent rise, ending the quarter with approximately 1.76K users.

SKIN functional had a surge in downloads mid-November, peaking at 220. However, this momentum did not carry over to revenue, which remained at zero.

Finally, Nu Skin Vera experienced a gradual decline in downloads, from 81 in early November to just 15 by the end of December. Active users displayed a slight downward trend but ended the quarter with approximately 1.42K users.

For more detailed insights and data, visit Sensor Tower.